.New Delhi: Reliance Retail plans to prolong Superdry right into the athleisure section which will certainly place it in direct competitors along with leading sports wear brand names like Nike, Adidas and Asics.Last year, the English fashion brand name had actually printer inked a shared venture contract along with Reliance Brands for the sale of Superdry's patent possessions in India, Sri Lanka, and also Bangladesh for u20a4 40 thousand (virtually 405 crore during the time). Superdry's venture in to the athleisure segment in India will certainly be a first for the business worldwide, with many outlets readied to level around India. Initially, the business is going to sell apparel, and also later footwear after getting BIS accreditation." The company has been actually working with a retail style for athleisure items, which has watched a surge popular given that the pandemic. It may enjoy French store Decathlon also along with sizable format establishments, while Superdry sporting activities will certainly be actually mid-size stores," said a store operator knowledgeable about the development.Reliance Retail performed certainly not react to ET's queries.Sales of leading sporting activities brands have actually run over the last pair of years, driven by enhancing awareness about health and fitness and climbing requirement for athleisure damage. With a populace of greater than 1.4 billion, India is just one of the fastest-growing and also biggest worldwide markets for sport clothes and also footwear companies.Most international brand names have actually been around in the country for much more than two decades and have increased through relationships with cricket and other showing off tasks. The more recent candidates, however, have actually been positioning themselves as comfy way of living and also normal athletic wear brand names. India is actually viewing enhancing passion in sporting activities like kabaddi, football, volley ball, hockey as well as badminton.Superdry got in the nation in 2012 in collaboration with Dependence Brands, a project of Dependence Retail Ventures Ltd (RRVL). RRVL has collaborations with private fashion brands in segments like luxurious, bridge-to-luxury and also high-premium and high-street lifestyle like Armani Swap, Burberry, Bally, Canali, Diesel, Gasoline, Hugo Manager, Hamleys and also Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Dependence Brands likewise acquired toy merchant Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
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